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Thursday, September 6, 2007
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   Thursday, September 6, 2007

The Copyright Debate and RSS
The Copyright Debate and RSS
By S. Housley
The Copyright Debate & RSS
RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly. It means that the content contained in an RSS feed is in a format that is syndication friendly, if the copyright holder allows for syndication. Offering a feed for syndication does not in fact grant any legal rights to anyone to reuse the feeds content beyond what the Copyright laws grant as Fair Use.
In practice, while your feed might legally be protected, you could literally spend weeks attempting to protect the contents of your feed. Legal gray areas are introduced with Search Engines indexing feeds and RSS Feed Directories including copywritten feeds, in their categorized directories. How do you distinguish between a legitimate search engine, RSS directory and someone simply reproducing the contents of a feed for personal gain? Legally how can you defend against one and not the other?
One can ask whether it is legally is it wrong to reproduce content in a feed. Morally is it wrong? Does the site have a purpose or value outside of the syndicated content? Is the aggregation of topic specific feeds in itself a value?
If you use the feeds for content and label the site a directory does that make it any more legal? What about personal web aggregators? If it is for personal use,is it OK?
Take a look at the following topic specific feed directories:
Financial Investing - http://www.finance-investing.com
or
Security Protection - http://www.security-protection.net
One could argue that the above sites do in fact provide value, aggregating and categorizing related topic specific feeds in a single location. In fact those in the security sector of the finance arena might find the above sites of significant value but what of the content creators?
Laws and Technology Collide
Most people publishing content via RSS support republication of feeds. Because the technology is fairly new, the laws and legalities are still murky. It is assumed that content in RSS is protected by copyright laws but let us not forget the Internet is global and their is not a centralized body governing what is right or what is wrong. Not only does law and technology collide the laws of different countries, those creating the feed and those displaying the contents of the feed may contradict each other. It is for this reason, I would advise that publishers using RSS to assume that the contents of their RSS feeds will be syndicated and replicated.
Tips and Tricks to Protect Your Feed.
That is not to say there are not things that can be done to protect feeds. At the end of the day being proactive is the best way to protect intellectual property.
Part of feed protection is ensuring that appropriate credit is given, this can be arranged by including a copyright assignment in the final line of the Item Description field.
Additionally you can include links back to your website in the Item description field.
Use teaser copy in the RSS feed's Item description field, linking back to your website which contains the full contents of the post.
At the end of the day, protecting the contents of a feed can be daunting and limiting. Controlling your contents to ensure appropriate credit and links are included is critical.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for making, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a SMS and text messaging software company.
Permissions:
Permissions and notification of use not required.


What's LinkShare, And Do I Need To Use It?
Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people getting access to the Internet everyday, there's a great chance for a merchant to introduce his products and services to a wider market, thereby, maximizing his revenue.
Likewise, affiliate marketing is an excellent way to generate full-time income for a home-based affiliate marketer. For someone who is jaded of going through a grueling eight-hour work routine, affiliate marketing offers a great opportunity to earn big without wearing himself out—physically, mentally and emotionally.
In affiliate marketing, both parties are benefited since as the merchant earns from each item sold, the marketer likewise earns a commission.
If you are interested in affiliate marketing but are finding it hard to look for affiliate programs, affiliates or merchants, you can start by checking sites of various affiliate networks. Many affiliate programs in the Internet are being offered through an affiliate program network, which acts as a link between the merchants and individual affiliates.
Among the most popular is LinkShare, it is through it that merchants and affiliates meet. LinkShare maintains and manages affiliate marketing programs for a great number of merchants with various kinds of businesses, products and services. It also has over 6,000 affiliate site members in its network. It gains profit from the set-up fees, monthly account maintenance fees and commissions.
Joining networks like LinkShare can be of great help in establishing your online marketing business. Whether you are a merchant or an affiliate marketer, you need to research well on your partners in order to choose the best for you.
LinkShare provides the facility of acquiring access to a large network of advertisers (merchants) who offer their affiliate programs to publishers (affiliates) who are willing to promote their products. In the same manner, it gives the merchants access to a large network of affiliates who are searching for affiliate marketing opportunities.
LinkShare is especially beneficial for an affiliate in choosing his partners since he can find his options all in one location. It would be easier for him to compare products, commission rates and other benefits given by the merchant. The merchant usually just waits for interested affiliates to sign up in his affiliate marketing program but being in the network increases his chance to promote his products to a larger market, thus, maximizing his potential to gain huge profit.
To help you decide whether to use large affiliate networks such as LinkShare or not, let us try to look deeper into its positive and negative sides. The primary advantage of LinkShare to you as an affiliate is convenience.
As earlier mentioned, you find different pieces of information about your choices simultaneously all in a single location, so you save time and effort looking for affiliate programs or merchants.
It's also easier to track your business partner's performance through monthly reports and statements, as well as its sales and commission rates, so you know whether the affiliate program is still worth continuing. If you have signed up for several affiliate programs, you can check all your statistics for each merchandiser you are affiliated with by logging in just once.
LinkShare helps you manage and maintain all records of your visitors' click-throughs and sales transaction. It takes care of your commissions and gives it to you monthly in lump sum. Especially when you have more than one merchant partner, it would be easier for you to manage your accounts and track your earnings when you are affiliated through a marketing program network.
Furthermore, every information you get is accurate and secured, so you are protected from all the risk you might encounter. Above all, you can enjoy LinkShare's benefits for free. You just have to go to their site and register your website. Instantly, you get access to a great variety of affiliate programs available for you.
So, what's on the negative side? Although, it is indeed helpful to join affiliate marketing networks such as LinkShare, there are some disadvantages, too.
For one, merchants offer lower commissions to affiliates who partner with them through the third party program network. This because they still have to pay for the use of service and the technology provided by LinkShare.
Direct partnership with the merchant cuts costs of advertising through the network and so the affiliate has bigger potential to earn more. Moreover, it is possible that your payment may be delayed for a month or more since program networks would pay you only after the advertiser or the merchant has paid them.

Do you need to use LinkShare or other networks? It depends, actually. You can opt for direct partnership with the merchant, but this choice is not applicable all the time. There are a lot of merchandisers who offer their affiliate program only through affiliate program networks and thus, you have no choice other than joining the network to get into the affiliate marketing program.
So you are faced with "take it or leave it" situation. But LinkShare and other program networks are not that disadvantageous. After all, whether you join it or not, earning big would depend more on your promotional strategies and persistence.
ABOUT THE AUTHOR:
Discover how you can create a turnkey internet marketing system that builds massive downline for you, attracts hungry prospects automatically, and generates income non-stop, 24 hours a day, 7 days a week!
Find out more here:
http://www.HowToBecomeSuccessful.com


How To Melt The Resistance Of Even The Most Stubborn, Skeptical Prospect!
How To Melt The Resistance Of Even The Most Stubborn, Skeptical Prospect!
Copyright 2005 Quick Turn Marketing International, Ltd.
Question: Dan, how to deal with ultra skeptical offline or
be it Internet surfers in order to reassure them and get
them to happily open up their wallets?
I like that "happily open up their wallets"! Your customer
should be happy to open his/her wallet. When business is
done right, everybody wins and nobody loses. You're happy
to make a sale and your customer is happy to be getting a
good value for the money.
Here're a "small" list of things you can do to remove
skepticism.
* Use testimonials
* Show a photo of yourself
* Show a photo of your products
* Show a photo of your office
* State your complete address and contact information
* Use testimonials (Again!)
* Use flash audio buttons on your website
* Do an audio introduction
* Speak their language. (This goes back to understanding of
your target market.
* If you're selling to golfer, there are buzzwords and
'in-speak' that is specific to their game. Use those in
your sales letter.)
* Understand their hot buttons and push them hard. When you
hit them on the right spots, a lot of them will simply
ignore the skepticism.
* If you're selling moneymaking staff, see if you can prove
your claims by showing bank statements, checks... etc.
* Write down every single possible objection your prospects
might have, and address, confront, and annihilate EACH one
of the objections in your sales letter. (Common objections
include: I don't need your stuff, I don't have money, I
don't have to act now, etc)
* Offer a money-back guarantee and HONOR it
* Use testimonials (This is not a joke, you can never have
too many testimonials)
* Tell a story in your sales letter. (People may mistrust a
sales pitch, but they never doubt a story.)
* Create a killer order form. When they should be pushing
hard to close, most copywriters weaken in the order form.
You need to sell as hard on your order form as throughout
your sales letter.

----------------------------------------------------
Dan Lok is known as "The World's #1 Website Conversion
Expert", with a proven track record of selling over $25.7
million dollars of merchandise and services. Dan has
resuscitated copy that was previously in "critical
condition" and helped his clients to double and triple
their conversion rates… some as much as 417%!!! More than
200 websites have been "Lok-ed" and loaded for Internet
action. Go to: http://www.WebsiteConversionExpert